A revolutionary new craft paint and stencil system for rugs available in craft stores for the very first time. I led a team to design and develop packaging, demo materials and retail display for a single market pilot. Oversaw all aspects: conception, design, prototyping, vendor selection, fulfillment and budgets.
Isleworth Capital Partners Website
Isleworth Capital Partners is a private equity group comprised of a team of seasoned executives with robust experience in the manufacturing sector.
Logo design, illustration and collateral for a startup cloud-based law enforcement database query and communication service.
Lifeway Frozen Kefir Packaging
Concepts and final design for Lifeway Frozen Kefir packaging.
Collaborating with numerous Dremel associates over the years, I've designed permanent and promotional in-store merchandising, retailer activation collateral and training materials and national sales materials for new product launches.
I helped establish and maintain category leadership at The Home Depot, including developing and managing graphics for a 2000+ store reset with over 100 pieces of signage in language variations for three different markets.
Iceberg Office Tables Launch
Iceberg Enterprises, known for blow-molded folding tables, targeted the contemporary office furniture market with three new tables. We executed a launch program that included: trade show support, product literature, teaser mailers, press releases, animations, presentation video and email announcements.
Bosch Dustless Catalog
Specialty catalog designed to educate consumers on the importance of dust management as well as highlight Bosch Power Tool's dust management system. Co-directed photo shoots, designed all pages and managed project through printing.
Bosch Automotive Brake Blitz
Blitz campaign and promotion targeting multiple audiences to 'drive' incremental sales. My role included: client engagement, campaign strategy and communication planning, initial creative concepts and event logo design.
Various brand and event logos created for clients.