A revolutionary new craft paint and stencil system for rugs available in craft stores for the very first time. I lead a team to design and develop packaging, demo materials and retail display for a single market pilot. Oversaw all aspects: conception, design, prototyping, vendor selection, fulfillment and budgets.
Logo design, branding and collateral for a cloud-based law enforcement database query and communication service.
Bosch Dustless Catalog
Specialty catalog designed to educate consumers on the importance of dust management as well as highlight Bosch Power Tool's dust management system. Co-directed photo shoots, designed all pages and managed project through printing.
Iceberg Office Tables Launch
Iceberg Enterprises, known for blow-molded folding tables, targeted the contemporary office furniture market with three new tables. We executed a launch program that included: trade show support, product literature, teaser mailers, press releases, animations, presentation video and email announcements.
SC Johnson Poster
Poster & spray is a low cost indoor spatial repellent product for base of the pyramid communities. Building upon the SC Johnson groups' existing research, I led a team to provide: poster designs and prototypes for user research, packaging structure ideation and refinement, naming, packaging design & proof-of-concept prototypes.
Lifeway Frozen Kefir Packaging
Concepts and final design for Lifeway Frozen Kefir packaging.
Bosch Pneumatic Nailers
Website comp for Bosch pneumatics. Wireframe, UI and visual style.
EZFix Website Prototype
Content creation and website comp for a DIY home improvement product concept. Co-developed copy and art directed photo and video shoots. Created wireframes and website comp. Brought to a testable prototype using a goal-directed design process as part of human-computer interaction class.
Collaborating with numerous Dremel associates over the years, I've designed permanent and promotional in-store merchandising, retailer activation collateral and training materials and national sales materials for new product launches.
I helped establish and maintain category leadership at The Home Depot, including developing and managing graphics for a 2000+ store reset with over 100 pieces of signage in language variations for three different markets.
Wiha Brand Refresh
Brand refresh proposal; positioning and brand expression concepts for a premium German hand tool manufacturer. Performed exploratory user and competitive research. Developed positions, true lines and tag lines. Key contributor to presentation strategy and content.
Various brand and event logos created for clients.
Bosch Automotive Brake Blitz
Blitz campaign and promotion targeting multiple audiences to 'drive' incremental sales. My role included: client engagement, campaign strategy and communication planning, initial creative concepts and event logo design.