Takin' It to the Field
For their annual national sales meeting Bosch Power Tools NA wanted a branded experience that captured the momentum of a record year sales growth and their reinvigorated corporate culture signified through our redesign of their office space. The event gathers sales personnel from all over the country at a remote venue for hands-on training and brand presentations. I designed event logo and branded ephemera, art directed photography and animation for the opening video and collaborated with the client's event production company to meet technical specifications.
LOGO SYMBOLISM & MOOD BOARDS
The event logo symbolizes the company's four distinct brands coming together as one. The marks point inward to suggest the "zone".
Initial style concepts encompassed the themes of movement, performance and culture.
We showcased their new branding and office design through photography. The photos found secondary use on the company's professional networking site and job boards.
We kicked off the event with an excitement generating opener highlighting product successes and redesigned workplace.