Brand refresh proposal; positioning and brand expression concepts for a premium German hand tool manufacturer. Performed exploratory user and competitive research. Developed positions, true lines and tag lines. Key contributor to presentation strategy and content.
SC Johnson Poster
Poster & spray is a low cost indoor spatial repellent product for base of the pyramid communities. Building upon the SC Johnson groups' existing research, I led a team to provide: poster designs and prototypes for user research, packaging structure ideation and refinement, naming, packaging design & proof-of-concept prototypes.
"Let us Fight Against Mosquitoes"
Malaria and Dengue are mosquito borne diseases that disproportionately impact low income rural communities in Africa and SE Asia causing hundreds of thousands of deaths annually, mostly among children under five. SC Johnson's Base of the Pyramid (BOP) Group utilizes human-centered design methods to innovate low cost interventions and sustainable business models to maximize social impact.
The goal of this campaign was to introduce two disease prevention products new to Rwandan communities. The program featured two components. A product pilot utilizing remote community markets created by Coca-Cola and a community education and awareness initiative developed in partnership with a local NGO.
Rotozip Dust Vault Launch Kit
Launch kit and collateral communicating the benefits of a new dust management attachment.