Michael Stiff
Design + Art Direction + Strategy

Vecco Retail Product Launch

Vecco Application Overhead.jpg

Vecco Retail Product Launch

A revolutionary new craft paint and stencil system for rugs available in craft stores for the very first time. I led a team to design and develop packaging, demo materials and retail display for a single market pilot. Oversaw all aspects: conception, design, prototyping, vendor selection, fulfillment and budgets.

Group 334@2x.png
Group 332@2x.png
Group 339@2x.png


Multiple rounds of shopper testing to determine user understanding of value proposition and purchase behavior.

Group 335@2x.png
Group 336@2x.png
Group 337@2x.png
Group 338@2x.png